marketing

Facebook's kind enough to let you promote posts for $7

Saturday, October 13, 2012 - 10:58am

Ahh, Facebook. There was once a time when it was nothing more than a way for college kids to pass the time and/or find out if that cute girl/guy in history class was single. Now, it's become one of the premiere marketing tools in the world, and it's decided to go ahead and make some dough off this fact.

Amazon is lying to you about the size of its streaming library

Travis Andrews

Sunday, April 15, 2012 - 11:30am

Attempting to catch up with Hulu Plus' and Netflix's streaming services, Amazon Prime Instant Video, a video streaming service, boasts that it has "more than 17,000 movies and television shows." This is technically true, but the everyday consumer might see it a little differently.

It took 3,500 smartphones to create this giant Pegasus sculpture

Eileen Marable

Monday, February 27, 2012 - 6:45am

Art and the art of marketing have collided with the creation of a sculpture of the mythical winged horse Pegasus. 3,500 smartphones help Pegasus take shape outside the entrance to the Mobile World Congress 2012 in Barcelona.

These glasses track where you're looking, for better or worse

Thursday, June 24, 2010 - 3:20pm

These Tobii Glasses could shield your eyes from the sun or clear up your astigmatism, sure. But that would make them just a boring old pair of glasses. The feature that makes them stand out? The ability to track exactly where you're looking at all times. Wandering eyes begone!

Is your ad blocker killing the sites you love?

Kevin Hall

Monday, March 8, 2010 - 5:30am

In an article titled "Why Ad Blocking is devastating to the sites you love," Ars Technica Editor-in-Chief Ken Fisher is making clear a subject that is probably foggy in all of our minds: what happens when you block the ads...

UK agency puts graphic EQ on Scotch whiskey

Adario Strange

Tuesday, December 15, 2009 - 10:40pm

The creative wonks at the UK packaging agency The Core recently came up with one of the coolest tech-meets-marketing presentations ever. As a promotion for Ballantine's Finest, a brand of Scotch whiskey, the agency created a limited edition bottle that...

SHIFT: Why Windows 7 doesn't matter

Thursday, March 26, 2009 - 2:47pm

DVICE writers take a closer look at the latest tech trends in our weekly column, Shift. There's a massive tectonic shift about to happen in the world of PC operating systems: Windows 7, now in final development, will soon hit...

Trio of Star Trek fragrances to boldly go where no man has gone before

Tuesday, February 3, 2009 - 11:10am

What does Star Trek smell like? You'll find out this spring when three new fragrances waft across the marketing-soaked world. Take your pick of "Tiberius," "Pon Farr" or "Red Shirt," and boldly go into strange new worlds of olfactory peculiarity....

Microsoft cuts Xbox 360 prices

Thursday, September 4, 2008 - 6:47am

Wait, hold on! Don't buy an Xbox 360 today! Phew, that was close. Did I get you in time? I just wanted to make sure you knew the Xbox 360 gets $50 cheaper tomorrow. The one with the big...

Even Japanese movie posters are advanced — hold your phone close and get goodies

Kevin Hall

Thursday, September 4, 2008 - 5:16am

Japan's found something else for passersby to hold a cell phone up to: movie posters. Major Japanese cell phone carriers are embedding Near Field Communication (or NFC) tags in popular movie posters, so that when someone holds a cell...

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marketing stories

Facebook's kind enough to let you promote posts for $7

Amazon is lying to you about the size of its streaming library

It took 3,500 smartphones to create this giant Pegasus sculpture

These glasses track where you're looking, for better or worse

Is your ad blocker killing the sites you love?

UK agency puts graphic EQ on Scotch whiskey

SHIFT: Why Windows 7 doesn't matter

Trio of Star Trek fragrances to boldly go where no man has gone before

Microsoft cuts Xbox 360 prices

Even Japanese movie posters are advanced — hold your phone close and get goodies

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