Monday, May 13, 2013 - 1:03pm
A new promotional installation in Europe by Nike allows visitors to watch as their movements are transformed into beautiful patterns of light and color.
Nike stories
Wednesday, April 10, 2013 - 3:38pm
Nike has once again raised the bar for innovative advertising by unveiling a hyper-realistic holographic display in Europe showing off its latest running shoe.
Wednesday, August 22, 2012 - 8:19am
If you ever wondered how your vertical leap to the basket measures up to LeBron's, Nike is about to give you a way to find out. While most sneakers are pretty low-tech, the upcoming LeBron X basketball shoes will be a geek's delight, incorporating Nike+ technology that measures several aspects of your performance.
Monday, June 25, 2012 - 5:00am
Fitness tracking devices are becoming increasingly popular with the Nike+ Fuel bracelet out in front in terms of style and design. Now for dedicated couch potatoes with a fascination for the device but no interest in working out, there's hack that lets you enjoy it without the sweat.
Friday, May 11, 2012 - 4:01am
Most of us know that those dimples on a golf ball are there to add speed and distance to your drive, even though the aerodynamic principles involved go a little beyond my high school physics classes. Now Nike is applying those same principles to a lightweight sprinting suit, which could give an edge to top level athletes.
Thursday, February 23, 2012 - 4:42am
Following up on its Nike Fuel bracelet made to track your activity, Nike has just unveiled a new technology innovation that offers even more data analysis for workout fiends everywhere.
Friday, January 20, 2012 - 1:58am
The Jawbone Up had ample time to establish its fitness calculating credibility and cool points, but now Nike has joined the race and, in typical fashion, their version of the wrist band activity monitor is just cooler than the rest.
Friday, September 16, 2011 - 10:03am
Marty McFly's "MAG" sneakers are real — sans the power laces, but that's alright, because the kicks still light up, and all proceeds go to the Michael J. Fox Foundation to continue its search for a Parkinson's disease cure. Ever wonder how Nike designed the sneakers? This video explains it all.
Thursday, September 8, 2011 - 3:15pm
We got all excited yesterday when the unveiling of the Nikes from Back to the Future was teased. Now we've got the details, and I've got some bad news: they don't auto-lace.
Wednesday, September 7, 2011 - 1:30pm
We've still got about four years until the "future" of Back to the Future Part II arrives, and we still don't seem all that much closer to hoverboards or flying cars. But it looks like Nike may deliver on one prediction: Marty McFly's famous self-lacing hightops.
