Nokia could finally give everyone a reason to buy a Windows Phone 8 smartphone.
We love drooling over the latest Lumia or Droid or iPhone, but we tend to forget about the low-end of the smartphone market. Nokia's latest effort, the Lumia 620, is aimed squarely at the developing world. The Windows Phone 8-equipped device has quite a bit of value packed in, especially for just $250 off-contract.
While the rest of the world was focused on the super storm battering the U.S. East Coast, Microsoft pushed ahead and launched its new Windows Phone 8 platform during a surprisingly celebrity-driven launch in San Francisco.
Fresh off the launch of Windows 8 and Surface, and loathe to cede the spotlight to Google, Microsoft launched Windows Phone 8. Redmond spent time highlighting new features, apps and device availability regarding their latest assault on the mobile marketplace.
Steve Ballmer bounded onto stage to greet HTC CEO Peter Chou Wednesday to signal Microsoft's massive support for HTC's two newly hatched Windows Phone 8 smartphones. But if these pastel HTCs are the flagship Windows Phone 8 phones — uh oh.
We're not ashamed to say that Microsoft's Surface tablet running Windows 8 is looking like one sleek gadget. But what if Microsoft took the Surface brand one step further and decided to build its own smartphone (as is rumored)? If the Surface tablet had a little brother, it'd look like this industrial designer's concept, for sure.
Microsoft is the secret owner of a powerful ecosystem. "Secret," because until now the company has done very little to get its various products to talk to one another. Today Microsoft is taking a promising step forward, announcing that Windows Phone 8 will be designed from the ground up to natively interact with Windows 8 when both launch later this year. Alongside this deep integration, with Windows Phone 8, Microsoft is pushing a redesigned Metro homescreen that allows for more user control, a SIM-based mobile wallet and a built-in mapping solution that isn't Google Maps.
Despite some great hardware by Nokia, Windows Phone 7 still feels like a huge dud. It's eating Android and iOS's dust. A exclusive report from Pocketnow claims that Windows Phone 8 will be much more aggressive and pack features like NFC and Windows 8 integration.