tablets stories

To the surprise of no one, Apple continues to sell more tablets than anyone else — by some estimates, three of every four tablets sold is an iPad 2. We all think we know why. Apple had a nearly year-long head start, an acolyte user base drawn like lemmings to whatever the company produces, great PR and marketing, a worshipful media, a dominant retail presence — and, okay, it's a pretty good product. But from an objective standpoint, Apple has some potent competitors. Samsung, Motorola and RIM aren't exactly technology or marketing shirkers. And it can be argued that the Galaxy Tab, the Motorola Xoom and the BlackBerry PlayBook are technically superior tablets and offer myriad functional advantages over iPad 2. So why does Apple dominate? One word: Commercials.