It's a simple but powerful concept. If everyone devoted just some of the time and energy they devote to social media to making changes in our behavior, we could change the planet.
Whether it's being used as Kanye West's online diary or as a news aggregate, Twitter's potential in the Information Age has become clear. Now, one group is using the social media platform to fight fires.
Which brand dominates social media? Check out the infographic below to see the competitors and which company is ultimately crowned social media champion.
There's nothing that generates more goodwill than finding a parking spot. The folks at Mercedes-Benz tapped that universal thought and integrated a social media function with its Park Assist feature. It's called Tweet Fleet.