When I see the word "free" I'm always wondering what the catch is. Maybe this is it: Researchers at Purdue University have conducted a study in conjunction with Microsoft that showed in some cases up to 75% of an app's total energy consumption was spent on locating and powering up the app's third party advertising.
Have you ever heard of "proximity" marketing? Probably not — that's because the trigger for this new marketing technology is inaudible to the human ear. The technology involves a beacon sending out a high-pitched audio signal that triggers an app on your smartphone to push you a video, ad, text message… or anything that could possibly pop up on your phone.
HTC's tagline is "Quietly brilliant." In the last year, it's been anything but. With what felt like an endless release of similar smartphones with wild names, HTC's going into 2012 with a different mindset: simplify, refine and excel. The HTC One family is a trio of smartphones from high to low that represent the new HTC — a mobile company that is focusing more on the qualities in a smartphone that people care about most, instead of just pumping out smartphones every week. Read on to see if HTC's One X, S and V smartphones are worth considering.
Art and the art of marketing have collided with the creation of a sculpture of the mythical winged horse Pegasus. 3,500 smartphones help Pegasus take shape outside the entrance to the Mobile World Congress 2012 in Barcelona.
If you've ever suffered from any kind of food poisoning you'd understandably see the genius in this little device. Engineers at UCLA have created a prototype scanner that attaches to your smartphone camera and checks out that great looking burger to make sure you're in the clear from E. coli.
You are practical and like to be prepared for any emergency, so like a modern day MacGyver you would never be caught without your smartphone or a good multipurpose tool. You never know when you are going to need to tinker with something, or watch a YouTube video that tells you how to do it. Now you can do both at once.
Remember those silly antenna booster stickers they used to sell for cellphones that really did nothing? Well now there's a new concept that does something similar, a spray-on booster that promises to give you an improved signal in a can.
Kieron-Scott Woodhouse's bamboo-hulled smartphone isn't destined for mass production and world acclaim. Instead, it'll see a smaller run, be sold in targeted markets and in boutiques where design is appreciated, and that'll probably be that. Even still, keen designers and smartphone makers would do well to peek at what Woodhouse is doing — his phone, the ADzero, is half the weight of an iPhone even with its larger screen.
Going off the grid for a little time in the woods? No problem. With this new device you can still bring your smartphone and charge it on the trail. Being out of touch is so uncivilized (and unsafe out in the wilderness).
Carmakers could never have anticipated all their fiddly nobs, buttons and dials might be replaced by smart fabric seat covers. The idea of controlling your radio volume with the same sort of swipe used to control your smartphone would have been like something out of Back to the Future. Now, it is almost a reality.