smartphones stories

 
The wide variety of possible uses for NFC technology are still being explored, mostly in ways that simply add a technology layer to old ways of completing transactions. But a new contraption that started as a gumball modification project could point the way toward the real future of this technology.
 
Microsoft is the secret owner of a powerful ecosystem. "Secret," because until now the company has done very little to get its various products to talk to one another. Today Microsoft is taking a promising step forward, announcing that Windows Phone 8 will be designed from the ground up to natively interact with Windows 8 when both launch later this year. Alongside this deep integration, with Windows Phone 8, Microsoft is pushing a redesigned Metro homescreen that allows for more user control, a SIM-based mobile wallet and a built-in mapping solution that isn't Google Maps.
 
All of you reading this who own a smartphone, raise your hand. Hmm, yeah, that's what I thought — DVICE readers are heeled, as they used to say in the old west. You who didn't raise your hands, you stupid phone owners — no, I mean the phones are stupid, not you — after all, if there are smart phones, there must be stupid phones, right? Okay — how about smart-challenged phones. In all events, those of you with not-smart-phones are now an endangered minority. According to Pew Research, 53 percent of Americans say they now own a smartphone. To me, owning a stupid phone here in the second decade of 21st century is akin to someone in the 1950s insisting on mounting a horse to satisfy their primary transportation. So why haven't you joined the modern era and gotten yourself a smartphone? And why aren't all you smartphone owners (you can put your hands down now) making like smartphone-toting St. Pauls and proselytizing among the non-smartphone believers?
 
When I see the word "free" I'm always wondering what the catch is. Maybe this is it: Researchers at Purdue University have conducted a study in conjunction with Microsoft that showed in some cases up to 75% of an app's total energy consumption was spent on locating and powering up the app's third party advertising.
 
Have you ever heard of "proximity" marketing? Probably not — that's because the trigger for this new marketing technology is inaudible to the human ear. The technology involves a beacon sending out a high-pitched audio signal that triggers an app on your smartphone to push you a video, ad, text message… or anything that could possibly pop up on your phone.

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