smart cover stories

"Have you seen the lines at the box office!" exclaimed Roger De Bris, the FAB-ulous director of the play-within-The Producers, Springtime for Hitler. "It's an avalanche! It's a torrent! It's the biggest hit on Broadway!" Well, not Broadway literally, but the iPad 2 is producing lines, sell-outs and now shipment delays in the face of nearly unprecedented sales. When I sauntered to the Apple store on Fifth Avenue in Manhattan at around 4pm last Friday afternoon to buy mine, I was shocked to find the line had snaked completely around the block. Why was I shocked? iPad was available in literally 10 times the number of locations than last year's original, but the lines were still longer this time. Why the avalanche and torrent? I have a theory!