Remember how Netflix was going to split its DVD-by-mail business off into its own company, called Qwikster? Yeah, so that's not happening now.
Jason "Qwikster" Castillo loves gangster-themed iOS games, "sparking up," and playing soccer to stave off boredom — which he was about to go do, but as of 21 minutes ago he was just stung by a bee. Netflix, please don't buy this Twitter account.
A lot of customers have voted with their wallets since Netflix separated out the pricing for its streaming and its discs-by-mail services, but now in a totally unexpected move the company has decided to rebrand the DVD mail service as a separate entity called Qwikster.