There's no time to be lazy when you have Nike's new FuelBand SE on, because it's watching your every move.
A new promotional installation in Europe by Nike allows visitors to watch as their movements are transformed into beautiful patterns of light and color.
Nike has once again raised the bar for innovative advertising by unveiling a hyper-realistic holographic display in Europe showing off its latest running shoe.
If you ever wondered how your vertical leap to the basket measures up to LeBron's, Nike is about to give you a way to find out. While most sneakers are pretty low-tech, the upcoming LeBron X basketball shoes will be a geek's delight, incorporating Nike+ technology that measures several aspects of your performance.
Fitness tracking devices are becoming increasingly popular with the Nike+ Fuel bracelet out in front in terms of style and design. Now for dedicated couch potatoes with a fascination for the device but no interest in working out, there's hack that lets you enjoy it without the sweat.
Most of us know that those dimples on a golf ball are there to add speed and distance to your drive, even though the aerodynamic principles involved go a little beyond my high school physics classes. Now Nike is applying those same principles to a lightweight sprinting suit, which could give an edge to top level athletes.
Following up on its Nike Fuel bracelet made to track your activity, Nike has just unveiled a new technology innovation that offers even more data analysis for workout fiends everywhere.
The Jawbone Up had ample time to establish its fitness calculating credibility and cool points, but now Nike has joined the race and, in typical fashion, their version of the wrist band activity monitor is just cooler than the rest.
Marty McFly's "MAG" sneakers are real — sans the power laces, but that's alright, because the kicks still light up, and all proceeds go to the Michael J. Fox Foundation to continue its search for a Parkinson's disease cure. Ever wonder how Nike designed the sneakers? This video explains it all.
We got all excited yesterday when the unveiling of the Nikes from Back to the Future was teased. Now we've got the details, and I've got some bad news: they don't auto-lace.