For smartphones to be embraced by 100% of the cellphone universe (and completely choke AT&T), they're going to have to be a lot easier to use. Or, there's got to be some dead-simple training tools to bring the uninitiated into the fold. That's the idea with this Out of the Box design concept, placing a smartphone inside a cutout portion of the book, with easy-to-read labels pointing out each of its features.
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