Wednesday, March 7, 2012 - 9:41am
Apple CEO Tim Cook fired up the company's big unveiling today by talking mess about the personal computer. "Apple has its feet firmly planted in the post-PC future," Cook declared. "The devices you use the most are more portable, more personal, and dramatically easier to use than any PC has ever been." Cook identified the iPhone, iPad and iPod as accounting for a whopping 76% of Apple's revenue.
"We think the iPad is the poster-child of the post-PC world," Cook said, adding, "the iPad had to be the best device for doing the things you do most often, like browsing the web and checking email."
With that, Tim Cook rolled right into unveiling the 3rd generation iPad, which the company has so far only referred to as "the new iPad." (Taking a page from the Nook, apparently.)