Most air passengers tend to ignore those in-flight safety videos they play before a flight, so Air New Zealand figured it would freshen up its version by giving it a little Middle-earthen Hobbit flavor.
Putting a person's likeness on a coin is a special honor usually reserved for presidents, statesmen and, in New Zealand, a queen. New Zealanders also hold some other characters pretty dear to their hearts — Tolkien's hobbits, elves and wizards.