Nerf's celebrating 45 years with blasters that are less hardcore, but still a lot of fun.
Hasbro's new line of Transformers makes the toys easier to transform. Good or bad?
Your childhood dream to help design a Transformers toy is finally coming true!
The new Furby Party Rockers are small enough to fit in your pocket, so that they can bug you wherever you are.
You might think you know laser tag, but you don't. Hasbro's Lazer Tag (that's with a "z") takes the classic hide, seek and shoot game and adds in an augmented reality layer. Our first thoughts: this is silly. Our thoughts after trying it out: hey, it's pretty damned fun.
"The original was banned from the Pentagon because it was a threat to national security," recalls Don Cameron, a senior engineer at Hasbro. Cameron is not talking about a top secret weapon that the U.S. government was developing in 1998; he's talking about the original Furby — an electronic toy robot that was a cross between a hamster and an owl. Originally released 14 years ago with 40 million units sold within its first three years, Furby became one of the biggest toy fads of the late '90s. You know it was a big deal because it was even a Happy Meal toy at McDonald's. Hasbro tried to recapture this wave of Furby fever with an updated model in 2005, but it didn't enjoy the same attention. Well-rested and ready for its revival, Hasbro's 2012 Furby now comes equipped with six sensors that allow it to develop behaviors, a pair of LCD eyes that give the furry little robot toy more personality and a free app that provides added interactivity and replay value. Furby is back!
If your parents ever yelled at you to get out of the house to get some exercise (or if your own conscience bugs you about it) but you didn't want to stop playing Call of Duty or Halo, Hasbro has a compromise: Lazer Tag, which mixes first shooting video game play with the real world. Update at the bottom of this post.
Hasbro's really done it this time. After rebooting the Super Soaker franchise with Nerf looks last year and dropping the pump action in favor of battery-powered water spraying fun, the toy company's going bigger. The Lightning Storm is the largest battery-powered Super Soaker to date and it packs a wet wallop.
After "re-inventing" Monopoly with a 10-inch electronic tower, Hasbro is giving the classic game of Battleship a similar makeover — infrared tower and all.
It's never too early to start planning for Halloween. Hasbro's Star Wars Ultimate FX Lightsabers are nearly exactly like their Force FX Lightsaber big brothers except one thing: they're affordable....