ferrari stories

Three things come to mind when you think of the brand Ferrari: red, fast and expensive. Maybe, even Italian. Ferrari wrapped up its 2011 World Design Contest that pitted designs students from over 50 schools from around the world to design a "hypercar whose design reflects social changes and technical innovation without sacrificing the brand's performance and iconic appearance." Three South Korean design students took first place with their Ferrari Eternity concept car — the future of Ferrari. Excuse us, while we wipe the drool off our chins.