appleAT&Teditorialentitlement effectiphoneiPhone 3GSshiftSHIFT: iPhone 3GS, AT&T, price gouging, and 'The Endowment Effect'Thursday, June 11, 2009 - 1:39pm iPhone mania once again sweeps across the land, but this time it's different. At first glance, it looks like the new iPhone 3GS will cost the same as last year's iPhone 3G. Not so fast. Last year's good deal has...