Piracy is tough to quantify. Company A will tell you that it lost X amount of dollars because of Y number of pirates. Comedian B instead made 200,000 sweet, sweet dollars (and counting) by deliberately not doing anything to stop piracy. It turned out well for Louis C.K., but the move is important for more than how it filled his wallet. Louis C.K. made his latest comedy special available for download for only $5. He didn't upload a torrent of it himself, of course, but he also rejected all of the usual protections, saying, "I made this video extremely easy to use against well-informed advice. I was told that it would be easier to torrent the way I made it, but I chose to do it this way anyway, because I want it to be easy for people to watch and enjoy this video in any way they want without 'corporate' restrictions." In other words, he allowed piracy through his actions, but he was hoping that wasn't what would happen. People torrent because it's free and easy. Turns out: easy may be more enticing than free.