DVDs stories

Want to know what a desperate last-ditch effort from a movie studio to hang on to an outdated business model looks like? Warner Bros. Home Entertainment Group is about to try to convince you that instead of ripping or pirating your DVDs, you should go to a store and pay them to make you a DRM-encumbered copy that lives in Warner's cloud.
I have no idea why all these big name companies are suddenly deciding that the future of storage lies in optical media. First it was Panasonic's 100 gig Blu-rays, then GE's holographic discs, and now LG has announced a new long-term optical storage medium made out of rocks.