When test driver Pierre-Henri Raphanel broke the record for the fastest car in the world behind the wheel of a Bugatti Super Sport, he brought along a luxury watch especially made for the vehicle. The street-legal car hit 267 mph, and the watch's maker, Parmigiani, quickly declared its creation the "fastest" watch on Earth.

Oh Bugatti, thou of the Veyron ilk, Stamp your savvy elegance onto an espresso machine. Milk your steamy prestige into a frothing arm on your left. Coax the money from my pocket, Giving itself up willingly, For the promise of...