bikes stories

Many of us have an ICE (In Case of Emergency) contact programmed into our phones. It's a great concept that's being taken further by a tiny sensor added to a cyclist's helmet to determine if they've taken a spill — and, if so, it uses Bluetooth to trigger the accompanying app to call their contact.
See this bike helmet? No? That's because it's invisible. No, really, it is: that hefty collar that the bicyclist (or whatever) in the above pic is wearing contains a helmet-shaped airbag that deploys on demand to save your skull, and spends the rest of its time out of the way and looking fashionable.