Beats stories

Celebrities — actors, musicians, athletes — make as much if not more moolah endorsing stuff than from their day jobs. But does that mean we ought to buy a product just because a famous person says we should? Given the recent star-studded unveiling of a new flotilla of Dr. Dre's Beats headphone line, the question has renewed relevance.
In the two years since it was launched, the Beats by Dr. Dre headphone line has grown into quite a monster. That's not such a surprise when you realize that founders Dre and Jimmy Iovine hooked up with Monster Cable's Noel Lee to develop the line. Now there's a bunch of new stuff, including their first non-headphone product.