The MacBook Pros are due for an update. The last spec bump was in October. The latest rumor making the rounds is that Apple's mid-range MacBook Pros (read: 15-inch models) could end up with just underpowered Intel integrated graphics that come with the Ivy Bridge processors.
Jonathan Ive is not only Apple's most senior designer, he's held the title for 15 years. He's the man behind the look of a lot of the company's most iconic — and successful — gizmos, and has worked on the likes of the iPod, iPhone and iPad, as well as the iMac and Air. Steve Jobs even referred to the 45-year-old designer as his "spiritual partner" at Apple in his biography by Walter Isaacson, and Ive's native Britain bestowed knighthood upon him. Read: he's probably got a few lessons to share. Ive recently spoke to the U.K.'s Evening Standard. The questions were simple and the tone casual, but there are some real gems in there for someone with a mind for design, or anyone who thinks about the work that goes into crafting technology besides. Hop on in for five design revelations from Jonathan Ive.
What were the brains at Apple thinking by not giving the "new iPad" a name? Are we just supposed to call it "the new iPad" now? That's how Apple's Web site refers to it — with a lowercase "n" in "new," so it's not even a name name. It's pretentious is what it is. But beyond pretension, calling it "the new iPad" is like referring to a new Canon camera as "the new Canon camera," or a new Cadillac as "the new Cadillac" or a new pair of Christian Louboutin shoes as "the new FABULOUS Christian Louboutin shoes." Can you be vaguer? You are aware there are more than one iPad model, right? Apparently not.
Take a hike iPad 2, there's a new king in town. As with all Apple products, the rumors on the next models start nice and early — months ahead of the unveil day. For nearly a year, we've been following the rumor mill like bees flocking to their hives. Which ones ended up being spot-on and which ones were completely off? Read on for our full confirmed/denied scorecard inside.
The big tech news of the day might involve the new iPad, but Apple also made plenty of new announcements for its other products. Here's the best of the rest of Apple's media event.
Apple CEO Tim Cook fired up the company's big unveiling today by talking mess about the personal computer. "Apple has its feet firmly planted in the post-PC future," Cook declared. "The devices you use the most are more portable, more personal, and dramatically easier to use than any PC has ever been." Cook identified the iPhone, iPad and iPod as accounting for a whopping 76% of Apple's revenue. "We think the iPad is the poster-child of the post-PC world," Cook said, adding, "the iPad had to be the best device for doing the things you do most often, like browsing the web and checking email." With that, Tim Cook rolled right into unveiling the 3rd generation iPad, which the company has so far only referred to as "the new iPad." (Taking a page from the Nook, apparently.)
The iPad 3, iPad HD or whatever it's going to be called is the worst kept secret in the tech world. Based on all the rumors, we've got a nice solid picture of what Apple will probably announce on Wednesday. The iPad 3 will likely include a dazzling 2048x1536 Retina Display, a faster processor (either dual-core or quad-core CPU), better graphics performance, bigger battery, upgraded cameras and more pronounced tapering along the edges. Despite the Wall Street Journal "confirming" 4G LTE, it's still on the fence. As is Siri support. Does that sound slightly boring to you? Let us help you forget about the next iPad and tell you what we want to see in the next next iPad. We present to you 14 wild ideas that would have our pre-orders in faster than it would take Usain Bolt to run an Olympic sprint.
With all focus turned to the iPad 3 announcement happening on March 7, the New York Post is starting sparks about Apple being in negotiations to create a streaming TV service that'll make TV channels more app-like.
Sure, a lot of people joke about the iPhone 4S virtual assistant — maybe she's a little too bossy, or frustrating, even a little too helpful. She's been the center of many an Internet meme poking fun at her presence in our lives. But now, thanks to a group of various artists Siri has a face and we might look at her in a whole new light.
It's amazing what you can design when you free yourself from the limitations of engineering. Aatma Studio's iPad 3 concept isn't what Apple's going to announce on March 7, but it's already looking way more interesting and revolutionary than the real deal.