Jonathan Ive is not only Apple's most senior designer, he's held the title for 15 years. He's the man behind the look of a lot of the company's most iconic — and successful — gizmos, and has worked on the likes of the iPod, iPhone and iPad, as well as the iMac and Air. Steve Jobs even referred to the 45-year-old designer as his "spiritual partner" at Apple in his biography by Walter Isaacson, and Ive's native Britain bestowed knighthood upon him. Read: he's probably got a few lessons to share. Ive recently spoke to the U.K.'s Evening Standard. The questions were simple and the tone casual, but there are some real gems in there for someone with a mind for design, or anyone who thinks about the work that goes into crafting technology besides. Hop on in for five design revelations from Jonathan Ive.

Take a hike iPad 2, there's a new king in town. As with all Apple products, the rumors on the next models start nice and early — months ahead of the unveil day. For nearly a year, we've been following the rumor mill like bees flocking to their hives. Which ones ended up being spot-on and which ones were completely off? Read on for our full confirmed/denied scorecard inside.

Apple CEO Tim Cook fired up the company's big unveiling today by talking mess about the personal computer. "Apple has its feet firmly planted in the post-PC future," Cook declared. "The devices you use the most are more portable, more personal, and dramatically easier to use than any PC has ever been." Cook identified the iPhone, iPad and iPod as accounting for a whopping 76% of Apple's revenue. "We think the iPad is the poster-child of the post-PC world," Cook said, adding, "the iPad had to be the best device for doing the things you do most often, like browsing the web and checking email." With that, Tim Cook rolled right into unveiling the 3rd generation iPad, which the company has so far only referred to as "the new iPad." (Taking a page from the Nook, apparently.)

With all focus turned to the iPad 3 announcement happening on March 7, the New York Post is starting sparks about Apple being in negotiations to create a streaming TV service that'll make TV channels more app-like.