Sure, the commercials during the Super Bowl are often more memorable than the game itself, but that sometimes doesn't mean much to the companies behind them. Tech companies, especially, are notorious for debuting popular ads during the Big Game only...

Yesterday, Valleywag wrote that Microsoft was canning its $300 million ad campaign featuring Bill Gates and Jerry Seinfeld after only two commercials. Today, it turns out the ads won't be pulled, just reformulated. Microsoft's campaign drew a mix of...

Japan's found something else for passersby to hold a cell phone up to: movie posters. Major Japanese cell phone carriers are embedding Near Field Communication (or NFC) tags in popular movie posters, so that when someone holds a cell...