You're probably used to it by now: Google ads that are weirdly specific to you, either on Gmail or around the web in general. How does Google know you recently were in the market for a new TV? And will they cut it out?
Google makes a quarter of its money by watching where you go and what you do on the Internet, and then serving you ads that it thinks you'll be interested in. Now, credit card companies want to do the same kind of thing, using all the information they have about you, and everything that you buy. Goodbye, privacy.
Are you one of those multitaskers who likes to watch TV while surfing the Internet? Well if you are, watch out, because upcoming TV sets will be checking what you're watching, and then sending you ads and targeted Internet content based on what you're watching.
Punching bags in subway stations? That's either a genius idea or one that's asking for injuries, depending on which side you stand on (pun intended). The creative minds at Adidas are here to help Shanghai subway commuters destress with a quick little physical workout.
There's no denying that Kinect is a great sensor for the hacking scene and great for casual gaming on the Xbox 360, but what is this? Is Microsoft's next big gamble for Kinect really interactive advertising?
It's still up for review by Guinness World Records, but it's a pretty safe bet that this Gillette ad, written on a space less than 100 microns short across a human hair, is the smallest yet.
In Japan, NHK is testing out little cameras embedded in TVs that watch you watching them, analyzing your movements and facial expressions to figure out what programs and advertisements you like and what you don't. Is this a good idea or a terrible one? It could be both.
For creatives, there's never a shortage of whimsical ideas to work with on ads. This billboard for Tropicana orange juice takes the cake, er...oranges because it's naturally powered by thousands of...er, the juicy fruit.
What if I told you that movie theaters may become a little bit similar to Big Brother? A U.K. security firm just earned a grant to use special cameras embedded into movie theater screens to capture your facial expressions — to serve you more relevant ads. Just when I thought privacy couldn't get any worse, this is sure to shake up movie goers.
Volkswagen gave readers of The Times of India a little surprise: a fully voiced, audio ad once they unfolded the publication. As a one time stunt? It's interesting. As an idea for advertising in newspapers? It couldn't be worse.