advertising stories

There have been a lot of futuristic patent applications making the news lately. Google is up next with one the company calls "Advertising Based on Environmental Conditions." Essentially, it boils down to technology that would listen to your calls to analyze background conditions in order to push relevant advertising your way.
Have you ever heard of "proximity" marketing? Probably not — that's because the trigger for this new marketing technology is inaudible to the human ear. The technology involves a beacon sending out a high-pitched audio signal that triggers an app on your smartphone to push you a video, ad, text message… or anything that could possibly pop up on your phone.