Are you one of those multitaskers who likes to watch TV while surfing the Internet? Well if you are, watch out, because upcoming TV sets will be checking what you're watching, and then sending you ads and targeted Internet content based on what you're watching.

There's no denying that Kinect is a great sensor for the hacking scene and great for casual gaming on the Xbox 360, but what is this? Is Microsoft's next big gamble for Kinect really interactive advertising?

In Japan, NHK is testing out little cameras embedded in TVs that watch you watching them, analyzing your movements and facial expressions to figure out what programs and advertisements you like and what you don't. Is this a good idea or a terrible one? It could be both.

What if I told you that movie theaters may become a little bit similar to Big Brother? A U.K. security firm just earned a grant to use special cameras embedded into movie theater screens to capture your facial expressions — to serve you more relevant ads. Just when I thought privacy couldn't get any worse, this is sure to shake up movie goers.