Figuring out which commercials to run during different TV shows is a pretty hit-or-miss process, but Intel has developed a new set top box that looks at who's in the room watching, and then runs commercials targeted at them.
There have been a lot of futuristic patent applications making the news lately. Google is up next with one the company calls "Advertising Based on Environmental Conditions." Essentially, it boils down to technology that would listen to your calls to analyze background conditions in order to push relevant advertising your way.
Have you ever heard of "proximity" marketing? Probably not — that's because the trigger for this new marketing technology is inaudible to the human ear. The technology involves a beacon sending out a high-pitched audio signal that triggers an app on your smartphone to push you a video, ad, text message… or anything that could possibly pop up on your phone.
The FCC has adopted the Commercial Advertisement Loudness Mitigation Act, which will require ads to be broadcast at volumes no louder than the volume of the show that they're running with. Until now, ads have been louder because YELLING AT PEOPLE MAKES THEM WANT BUY YOUR STUFF. Idiots.
You're probably used to it by now: Google ads that are weirdly specific to you, either on Gmail or around the web in general. How does Google know you recently were in the market for a new TV? And will they cut it out?
Google makes a quarter of its money by watching where you go and what you do on the Internet, and then serving you ads that it thinks you'll be interested in. Now, credit card companies want to do the same kind of thing, using all the information they have about you, and everything that you buy. Goodbye, privacy.
Are you one of those multitaskers who likes to watch TV while surfing the Internet? Well if you are, watch out, because upcoming TV sets will be checking what you're watching, and then sending you ads and targeted Internet content based on what you're watching.
Punching bags in subway stations? That's either a genius idea or one that's asking for injuries, depending on which side you stand on (pun intended). The creative minds at Adidas are here to help Shanghai subway commuters destress with a quick little physical workout.
There's no denying that Kinect is a great sensor for the hacking scene and great for casual gaming on the Xbox 360, but what is this? Is Microsoft's next big gamble for Kinect really interactive advertising?
It's still up for review by Guinness World Records, but it's a pretty safe bet that this Gillette ad, written on a space less than 100 microns short across a human hair, is the smallest yet.