A new promotion in Brazil combines the love of watching rental movies on DVDs with the habit of late night pizza munching.
So there's this pretty small company that you've probably never heard of. It's called Google, and back in the day, you'd use it to find stuff on the Internet. Google has obviously expanded since then, becoming an all-encompassing Internet giant, and it's finally taking a leap offline with Conversions API.
Advertisements that use eye tracking and facial recognition to target ads toward consumers appear to be an inevitable part of the future of public spaces. But if one major cable and wireless provider has its way, this innovation could eventually make it into your living room.
It should come as no surprise to you that Facebook collects data on what you like, etc. You already know this because you see ads pop up on Facebook that seem oddly specific to your own personal tastes. Well, get ready for those to start showing up all over the Internet.
Most of the Internet's smorgasbord of free content remains so because of ads, and many us of are happy to experience a few ads in exchange for our free fix of information. But some sites go into ad overdrive, which has led to the rise of ad blockers. Now that dynamic has been squeezed into a tiny, convenient box.
The humor and gimmickry of today's ads have become a large part of the Internet's viral video story. But one of the chief purveyors of these virals, Old Spice, just turned the volume up a notch with a hilarious new interactive video that lets you play music with muscles.
Figuring out which commercials to run during different TV shows is a pretty hit-or-miss process, but Intel has developed a new set top box that looks at who's in the room watching, and then runs commercials targeted at them.
There have been a lot of futuristic patent applications making the news lately. Google is up next with one the company calls "Advertising Based on Environmental Conditions." Essentially, it boils down to technology that would listen to your calls to analyze background conditions in order to push relevant advertising your way.
Have you ever heard of "proximity" marketing? Probably not — that's because the trigger for this new marketing technology is inaudible to the human ear. The technology involves a beacon sending out a high-pitched audio signal that triggers an app on your smartphone to push you a video, ad, text message… or anything that could possibly pop up on your phone.
The FCC has adopted the Commercial Advertisement Loudness Mitigation Act, which will require ads to be broadcast at volumes no louder than the volume of the show that they're running with. Until now, ads have been louder because YELLING AT PEOPLE MAKES THEM WANT BUY YOUR STUFF. Idiots.