A recently uncovered patent filing indicates that Google may be looking to track what advertisements Glass wearers look at in the same way the company tracks online user behavior.
London is the new home of creeper trash cans.
A European advertising firm may have crossed the line by experimenting with a dynamic that uses a commuter's head rest, often the train window, as an advertising platform.
Heineken is betting on the fact that you've been yearning for flashing light with your beer.
A new promotion in Brazil combines the love of watching rental movies on DVDs with the habit of late night pizza munching.
So there's this pretty small company that you've probably never heard of. It's called Google, and back in the day, you'd use it to find stuff on the Internet. Google has obviously expanded since then, becoming an all-encompassing Internet giant, and it's finally taking a leap offline with Conversions API.
Advertisements that use eye tracking and facial recognition to target ads toward consumers appear to be an inevitable part of the future of public spaces. But if one major cable and wireless provider has its way, this innovation could eventually make it into your living room.
It should come as no surprise to you that Facebook collects data on what you like, etc. You already know this because you see ads pop up on Facebook that seem oddly specific to your own personal tastes. Well, get ready for those to start showing up all over the Internet.
Most of the Internet's smorgasbord of free content remains so because of ads, and many us of are happy to experience a few ads in exchange for our free fix of information. But some sites go into ad overdrive, which has led to the rise of ad blockers. Now that dynamic has been squeezed into a tiny, convenient box.
The humor and gimmickry of today's ads have become a large part of the Internet's viral video story. But one of the chief purveyors of these virals, Old Spice, just turned the volume up a notch with a hilarious new interactive video that lets you play music with muscles.