The makers of Oculus Rift's first 360-degree movie just released their first interactive trailer.
You might hate 3D, but your brain might actually like it. According to a new marketing study, viewers are more likely to pay attention during a 3D Blu-ray movie than while watching that same movie in 2D on BR and DVD.
Was there ever any doubt that James Cameron was going to milk last year's smash hit Avatar with sequels? We had an inkling of a feeling that he would do it. Cameron jointly announced with 20th Century Fox that he would be bringing fans back to Pandora with two new Avatar films.