The supposed death of print has spawned many things, from fake newspapers to protect your laptop to the ubiquitous question (at least in the media world) of how to make money from online content. Wired, which most know in magazine form, has offered slightly confusing insight to the longevity of print. It earned half of its ad revenue from the web.
First and foremost, as I'm sure you'll hear from all corners of the Internet, a more fitting publication for this designation doesn't exist. The magazine has set a record in the publishing world by generating half of its ad revenue from the Web in Q4 2012.
"Join me in celebrating a major milestone for the website: We just booked 50 percent of our ad revenue on the digital side during the last quarter of 2012," wrote Wired.com Editor Evan Hansen. "Yes, the beams are about to cross at Conde Nast, but we're not expecting the world to end. Just the opposite, actually."
In 2006, when Conde Nast bought the Wired website for $25 million, it generated a mere 10 percent of its revenue.
The magazine's print advertising didn't decrease either, making this an even more important victory for online publishing.
"Hitting 50 percent is proof that there is a successful template inside of this industry that can be followed by others and that having a magazine doesn't necessarily need to be an analog anchor around your technological neck," said Wired publisher Howard Mittman.
Via Venture Beat