Apple loses iPhone owner loyalty for first time

After the iPhone 5 was released, Samsung's Galaxy S III saw a rise in sales, suggesting that people were waiting to compare the two new smartphones (and many chose the Galaxy). Well, now numbers have been released that show Apple has lost brand loyalty for the first time since the original iPhone's release.

Strategy Analytics, a research firm, found that 88 percent of iPhone users in the United States are likely to buy another Apple smartphone, which is a five percent decline from last year. In Europe, only 75 percent are likely to buy one now, compared to 88 percent last year.

Blame might fall on the negative pres the company has received.

"There is no doubt that Apple is continuing its success in retaining existing user base while attracting new customers," said Paul Brown, director at Strategy Analytics' User Experience Practice. "However, negative press prompted by a perceived lack of recent innovation by Apple has meant we are starting to see some growth in the number of previously highly loyal consumers who are now reconsidering whether or not they will purchase a new iPhone for their next device."


Meanwhile, Google's mobile platform has seen a 16 percent increase in its European market share. Not the same thing as loyalty, but it is something for Apple to keep an eye on.

Via tom's hardware

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