They say sex is the most powerful incentive. I'm not sure who "they" are, exactly, but turns out they're wrong, at least when it comes to Internet-Age folks. Those same folks (probably) also say cigarettes are the most addictive thing on earth. Wrong-o. Turns out, social media can replace both those things.
Researchers at the University of Chicago Booth School of Business found that checking social networks (statuses, tweets, photos, comments, etc.) as a strong temptation than sex or cigarettes.
"Desires for media may be comparatively harder to resist because of their high availability and also because it feels like it does not cost much to engage in these activities, even though one wants to resist," said the study's lead author Wilhelm Hofmann.
The study included folks from the age of 18 to 85 who used smartphones to regularly update researchers about their craving to check in with social communities. They also tracked their desire for sex, alcohol, cigarettes and other gratification.
The desire for social media check-ins were the hardest to beat.
Of course, one thing I'm wondering here: it was done on a smartphone. If I was checking in via a bottle of whisky, I might want that more than the social network. Alas.
Be careful out there, young Internet pioneers.
Via The Raw Story