Samsung's recent intense marketing campaign (seemingly aimed at Apple) bugged a few people and definitely did its part to make the MLB post-season more than a little annoying. But it turns out the Korean conglomerate might have been onto something.
Since the iPhone 5 dropped, Samsung's flagship Galaxy S III saw four of its best five-selling weeks yet. Could be for a number of reasons, though the obvious is that folks were waiting for the iPhone to be released so they could compare the two.
Even Samsung reported surprise.
"I was shocked by the numbers," Kevin Packingham, chief product officer of Samsung's U.S. mobile arm. "I thought: 'What the heck is going on here?'"
The large Galaxy Note 2 is poised to drop soon and included a release media party featuring Kanye West. It'll be a good test to see if the company's mobile arm has staying power over Apple, or if those four weeks were an anomaly.