The Pew Research Center has published their biennial report on American news consumption habits. 2012's report, published late last week, revealed a skyrocketing market for online and mobile news. Pew has declared that online news has surpassed radio and print media in consumers, remaining second only to the almighty TV.
That's not terribly surprising news for those of us living in 2012. The insight is in the struggle for the top of the chart, between online and TV news. While TV still holds a 16-point advantage, it is in a slow decline. Online news, in the meantime, has been exploding, and the winds of change may be blowing for the television as well. Pew reports that viewership among the important 18-29 demographic has declined from 49 to 34 points over the last six years. Provided this demographic shift continues, TV's main weakness appears to be written on the wall. TV is failing to engage new, younger viewers.
Interestingly, TV content producers best chance to curb this trend is being offered by the technology and gaming companies that are contributing to their demise. Apple (Airplay), Google (Google TV), Microsoft (SmartGlass), Sony (PSVita) and Nintendo (TVii) are all driving consumers back to the TV for promising, if unproven, second-screen experiences. It remains to be seen if TV news producers will embrace their techno-counterparts more or less effectively than the print news industry has.