What do you do if you're an aging software company trying to slap a slick new coat of coolness on your new cloud computing platform? Why you hire the fastest rapper in the world to spit hardcore IT acronyms, of course.
The rapper is known as NoClue, once listed by the Guinness Book of World Records as the fastest rapper in the world. The topic is Microsoft's new Windows Azure cloud computing platform that is being touted as super fast. Whether or not NoClue actually has any clue what the acronyms he's rapping about--Software as a Service (SaaS), Platform as a Service (PaaS), etc.--mean, it's clear that Microsoft has committed to making cloud computing customers feel like the platform isn't about giant, boring data centers and may actually be something worth feeling edgy about.
The company is also doubling down on the rap motif by holding a contest allowing users to download the track and enter their own fast rap videos for a chance to win prizes. We're not sure if hexagonal lasers shooting from the rapper's hands help the argument, but you have to give them credit for trying. You can check out the world's first cloud computing rap in the video below.