Good news: Ubisoft has pledged to ditch it's awful, awful piracy-prevention measures that treated every paying customer like a pirate in disguise. The company will instead adopt a method that has PC players activate their game only once, and then enjoy playing freely after that, online or off.
As I've stated plainly before, I have plenty of love for Ubi, but its DRM policies were downright anti-consumer. Thankfully, going forward that should change.
Speaking with Rock Paper Shotgun's John Walker, Stephanie Perotti, global director for online games at Ubi, responded like so:
RPS: So, with Assassin's Creed III, and other forthcoming releases, we're going to see a one-time activation, and there won't be limits on that activation. Is that correct?
Perotti: It's correct. And then you'll be able to play offline on PC. Whenever you want to reach any online service, multiplayer, you will have to be connected, and obviously for online games you will also need to be online to play. But if you want to enjoy Assassin's Creed III single player, you will be able to do that without being connected. And you will be able to activate the game on as many machines as you want.
Read the full interview here — Walker doesn't pull his punches, and Perotti and Ubi communications manager Michael Burk answer thoughtfully.
Whether or not this restores the PC community's faith in the company — in the form of sales, too — has yet to be seen. It's also unclear whether previous titles will be untethered from their DRM leashes. (We're guessing they won't.)
Still, after some really dark days, tomorrow's looking a little brighter for Ubisoft releases on the PC.