NFC business cards mix paper with smartphone power

Near field communication (NFC) technology has given us a look at a number of cool scenarios that would allow us to use our smartphones to control nearly everything. But what if you could take that smartphone power and put it in a business card? Well, now you can.

Launched back in 2004, U.K.-based MOO has quietly earned a reputation as the go-to resource for many U.S. tech startups looking for affordable, high-quality business cards. Now the company has upped the ante by offering a new kind of business card embedded with a tiny NFC antenna.

Using MOO's soon-to-be-released Android app, the business card can be programmed to allow someone to tap it on an NFC-enabled smartphone and be automatically directed to an online portfolio, video, map or even a special download. Of course, iPhone users will have little use for this service, but if your business card recipient uses an Android smartphone with NFC, these cards offer limitless possibilities.

The only bad news here is that the company isn't offering them for direct sale (yet). Instead, MOO is including one free NFC business card in every pack of new regular card orders while supplies last. You can check out a brief feature tour of the new cards in the video below.


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