Two things men stereotypically love are curves and beer. What is less stereotypical is that curves could influence men (and women) to drink their beer more quickly. Curves in glasses, that is. A new study shows people drink beer from curvy glasses almost twice as fast as they would from straight ones.
Researchers at the University of Bristol in the UK conducted a study with 160 people between the ages of 18 and 40. In what is clearly the best study ever to be a participant, the people drank both beer and soft drinks from straight glasses and curvy glasses.
Those who drank beer from curvy glasses drank it nearly twice as fast as those who drank it from straight glasses. Weirdly enough, though, there was no difference in the soft drink consumption rates.
The curvy glass imbibers finished their brews at an average of 7 minutes, as opposed to the 11 minutes for those with straight glasses. Sidenote: Doesn't 11 minutes a beer seem a little quick anyway? That would lead to incredibly expensive nights.
The speculated reason is that people didn't know how much of their drink they had finished when drinking from a curvy glass. While everyone might have been attempting to pace their drinking, those with straight glasses knew exactly how much they'd consumed. It was guesswork for those with curvy glasses, and I think I speak for everyone when I say guesswork after a few beers can be less-than-accurate.
Via Business Insider