While we've reviewed Apple's latest hardware offering, we're still in the process of getting to know iOS 6. Spoiler: it's got some pretty frustrating changes, most notably Apple swapping out iOS staple Google Maps for its own proprietary Maps app. It's an inferior offering and today Apple is apologizing for it.
You can read Tim Cook's full apology here, where he promises that "we are doing everything we can to make Maps better" and that Apple is "extremely sorry for the frustration this has caused our customers."
He gives something of an excuse for Maps (emphasis ours):
"We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up."
Then, he offers frustrated customers some alternatives (again, emphasis ours):
"While we're improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app."
We should have our full iOS 6 impressions after using the new software for a full week very soon, but if you're one of the 60 percent of iPhone owners who've made the switch to iOS 6, tell us: Are you enjoying Maps? If not, does this apology make you feel any better, and do you think you'll be moving on to one of the alternatives? Let us know in the comments below.