On August 28 at NASA's Jet Propulsion Laboratory in Pasadena, California, musician will.i.am will do something no artist has ever done before: blast a song from Mars' surface through the Curiosity rover. Why? Because he can (and runs a charity).
Will.i.am didn't toss tons of cash at NASA for the privilege. The event is a collaboration between his non-profit, the i.am.angel Foundation, and Discovery Education, and the event will see members of the Curiosity rover's landing team educating students about the science and technology behind the mission's success.
According to NASA, "Reach for the Stars" is "a new composition about the singer's passion for science, technology and space exploration." The event, which will be streamed live on NASA TV will begin at 1 P.M. PDT.
It's a great marketing stunt for will.i.am, his i.am.angel Foundation, NASA and Discovery, but don't expect Curiosity to become a boom box over a science platform. In fact, the little rover just successfully took its first baby steps across Mars's surface.