After 25 years, Microsoft's finally changed its logo. The new, more Helvetica-ish logo reaffirms the company's goals to unify the user experience across its core products. It also indicates the old dog that's been accused of being left behind in Apple and Google's dust still has some fight left in it.
It takes real guts to try new things and at Microsoft, and lots of new things are coming later this year: Windows 8 is a complete rethinking of the OSes before it, there's the Surface tablet, the revamped Windows Phone 8, a new version of Office and a new software update for the Xbox 360.
All of those products represent the new Microsoft. A hipper and friendlier Microsoft that will set the tone for the company as it attempts to refocus its attention on design and innovation.
Jeffrey Meisner writing for The Official Microsoft Blog has an explanation on the new logo:
The logo has two components: the logotype and the symbol. For the logotype, we are using the Segoe font which is the same font we use in our products as well as our marketing communications. The symbol is important in a world of digital motion (as demonstrated in the video above.) The symbol's squares of color are intended to express the company's diverse portfolio of products.
For comparison's sake, here's Microsoft's now old logo:
Which logo do you prefer? As a fan of minimalism, I think Microsoft's new logo is a good fit to accompany its family of products donning the Metro UI and communicates the unified experience.