Frustrated news shows switch to Lego for Olympic highlights

The International Olympics Committee guards its rights to footage of Olympic events much like a 10-year-old protects his Halloween candy stash, so stations that don't own the rights have to resort to tricky ways to show viewers how the events went down. That hasn't changed for the 2012 Olympics, and it's forcing media outlets to get creative.

The Australia Network's "Breakfast News" program used a favored method to show Aussie track star Sally Pearson's gold medal winning performance in the 100 meters hurdles: recreate the event using Lego. The track had only two hurdles and three lanes, but I think you get the idea of how it went down. They even held their own Lego medal ceremony, even though the actual ceremony in London had not yet taken place at the time of the broadcast.

The IOC does let let other broadcasters use tiny snippets of event footage, but the rules are pretty restrictive. For example, each broadcaster can only use footage in a maximum of three news broadcasts per day, and they must be separated by at least three hours from each other. I guess Australia Network's Breakfast News got the short end of the stick.

This isn't the first time we've seen Lego sports highlights, last year we saw Lego versions of great moments in NCAA Final Four basketball history.

I wonder what Darth Vader thought of the race?

YouTube, via The Hollywood Reporter

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