What if you could automatically get discount deals on everything from bar drinks to event tickets just by showing your face at the venue? That's the dream being promised as a possible reality by a new conceptual device called FaceDeals. Would you trade privacy for savings?
The tiny blue box, modeled to mimic the look of the now iconic Facebook Like button, is depicted as containing a facial recognition mechanism that would instantly associate your face with your Facebook account and deliver on-site discounts automatically. Of course, while the notion of getting discounts just by showing your face may sound convenient, it also raises a public-versus-private information debate that would focus on the right to remain untracked by Web services when visiting one's favorite restaurants and bars.
Advertising agency RedPepper offers no firm specifics on the technology in a video about the camera (embedded below), other than listing software and tools like Arduino and OpenCV (Open Source Computer Vision Library). We can only assume, for now, that this is a proof-of-concept video. It's also worth noting that FaceBook would likely never allow a third party to use the word "face" in a product that is not directly associated with its company.
Nevertheless, the video claims the system is currently being beta tested in select areas of the U.S., with a nationwide rollout planned in the future. You can check out how the FaceDeals system would work in the video below.