Beyond the athletes from nations worldwide, the Olympics also bring out the world's most talented architectural designs. Beijing had its Bird's Nest and now London has the Coca-Cola Beatbox, a building that can be played like an instrument triggered by gestures, touches and movements.
Designed by Asif Khan and Pernilla Ohrstedt, the Coca-Cola Beatbox is comprised of "over 200 interlocked translucent air cushions, each the size of a billboard."
Activated by gestures, touches and movements, visitors can be trigger different sounds such as "athletes' heartbeats, shoes squeaking, arrows hitting a target, etc" which will then be synced up to remix Mark Ronson's "Anywhere in the World."
But for what purpose is Coca-Cola doing this? The company's official statement:
The visionary pavilion has been inspired by Coca-Cola's global campaign for London 2012 - Move to the BeatTM - that aims to connect young people to the Games by bringing together their passions for music and sport.
The pavilion forms part of Coca-Cola's Future Flames campaign for London 2012, which aims to recognise and reward the best of the nation's youth and shine a spotlight on emerging talent to inspire other young people to pursue their passions.
What can we say? It's another outward thinking contemporary structure, and one commissioned by Coca-Cola, no less. Back pats for everyone!