London's Coca-Cola 'Beatbox' building is a giant music remixer

Beyond the athletes from nations worldwide, the Olympics also bring out the world's most talented architectural designs. Beijing had its Bird's Nest and now London has the Coca-Cola Beatbox, a building that can be played like an instrument triggered by gestures, touches and movements.

Designed by Asif Khan and Pernilla Ohrstedt, the Coca-Cola Beatbox is comprised of "over 200 interlocked translucent air cushions, each the size of a billboard."

Activated by gestures, touches and movements, visitors can be trigger different sounds such as "athletes' heartbeats, shoes squeaking, arrows hitting a target, etc" which will then be synced up to remix Mark Ronson's "Anywhere in the World."

But for what purpose is Coca-Cola doing this? The company's official statement:

The visionary pavilion has been inspired by Coca-Cola's global campaign for London 2012 - Move to the BeatTM - that aims to connect young people to the Games by bringing together their passions for music and sport.

The pavilion forms part of Coca-Cola's Future Flames campaign for London 2012, which aims to recognise and reward the best of the nation's youth and shine a spotlight on emerging talent to inspire other young people to pursue their passions.

What can we say? It's another outward thinking contemporary structure, and one commissioned by Coca-Cola, no less. Back pats for everyone!

Dezeen, via DesignTaxi

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