Thanks to increasingly efficient public transport and virtual connections, car ownership among the young continues to decline. In an effort to boost interest in a car culture among kids, Toyota has come up with a unique new concept vehicle.
Unveiled at last week's Tokyo Toy Show, the Camatte is specifically designed to cater to children interested in getting behind the wheel. The name is derived from the Japanese word "kamatte," meaning to care for others. The car features peddles that allow a small child to drive, and even has colorful modular parts that can be mixed and matched for fun between the two different models of the vehicle.
There's no word on when or if this will be released commercially, but you can see the car being customized in the video below.