Australian online electronics retailer Kogan is fed-up with having to spend its resources trying to make its website render properly in Internet Explorer 7. As punishment to those who shop using IE7, it's imposing a special tax that should hopefully get more people off the outdated browser.
Effective as of yesterday, customers who shop on Kogan using IE7 will get charged with an additional 6.8 percent tax (0.1 percent for each month that IE7 is on the market). It's crazy, right?
Yeah, but according to founder Ruslan Kogan, it's for good reason:
One of the things stopping that is our web team having to spend a lot of time making our new website look normal on IE7.
It's not only costing us a huge amount, it's affecting any business with an online presence, and costing the Internet economy millions.
As Internet citizens, we all have a responsibility to make the Internet a better place. By taking these measures, we are doing our bit.
This will help us increase our efficiency, help keep prices for all smart shoppers down, and hopefully help eradicate the world of the pain in the rear that is IE7!
To avoid the surcharge, Kogan only asks that you use Chrome, Firefox, Safari, Opera or a newer version of Internet Explorer. Sounds like a deal to us!
Truth be told, this isn't a bad idea. This should have happened a long time ago with IE6. But, we suppose it takes a man with big guts to pull some
shenanigan move like this.