Don't tell me you didn't see this coming from a mile away. AdAge reports that Amazon is seeking advertisers to splash their ads all over the Kindle Fire's welcome screen — either for the current Kindle Fire or an updated Fire tablet.
From Jason Del Rey reporting for AdAge:
Amazon is pitching ads on the device's welcome screen, according to an executive at an agency that Amazon has pitched. The company has been telling ad agency execs that they must spend about $600,000 for any package that includes such an ad.
The ad campaigns would run for two months and also include inventory from Amazon's "Special Offers" product. For $1 million, advertisers would get more ad inventory and be included in Amazon's public-relations push, according to this executive and an exec at another ad agency."
Ad-supported Kindle Fire tablets wouldn't deviate from Amazon's hardware strategy. The company already offers e-readers in "Kindle with Special Offers" models, which basically have ads populating the device's screensaver. By in part, they're mostly unobtrusive and can be removed with a $30 unlock fee.
A Kindle Fire with ads would mean an even lower price than the tablet's $200 cost.
It seems unlikely that Amazon will drop ads on Kindle Fire tablets that were purchased without the "Special Offers" deal through a firmware update. The boycotters would come out in blaze of fury.
Earlier this week, Reuters reported that Amazon is working on a larger 8.9-inch Kindle Fire. Ad Age's report could be alluding to this tablet.