The art of sushi is complex. On the one hand, you've got cheap sushi and then you've got skilled artisan sushi. Enter a third type of sushi: rolls wrapped in laser-cut nori (seaweed) that is almost too good looking to scarf down.
Created by I&SBBDO for a sushi business that was hurting from the 2011's devastating tsunami in Japan, the laser-cut nori are meant to "symbolize good fortune, happiness and longevity."
Patterns include sakura (cherry blossom — luck), mizutama (water drop — luck), asonoha (hemp — growth), kikkou (tortoise shell — longevity) and kumikikkou (tortoise shell — longevity).
The designs go beyond boosting a small business. I&SBBDO also won a Best of Show Design Award for the seaweed designs at Adfest in Thailand.
So, shall we dine or put these into an acrylic case for display?