I'm all in favor of acting responsibly to help sustain the planet, but I'm not a big fan of people who like to rub in how green they are. This reusable helps you to do that, with a counter that shows just how many plastic bottles you've kept out of the landfill.
The 999Bottle is pretty much like any other reusable aluminum water bottle, but this one has three dials around the base numbered from 0 to 9. Just click the dials ahead one number each time you fill it with water, to keep a tally of just how much you're saving the planet. To put some actual data behind the number, the bottle comes with a smartphone app that tells you just how many baby seals you've saved through your caring nature.
Sorry if I sound cynical about this, but to me this is kind of like wearing a Toyota Prius necktie to formal events. Sure, be as green as you want, but I don't think you need to rub everyone's nose in it. I suppose if it helps to keep you motivated that's a good thing, but how committed are you if you need constant reassurance?
The 999Bottle project is looking for a whopping $100,000 of seed money on Kickstarter. As I write this they're about one fifth of the way to their goal.