MacBook Pro fragrance reproduces the scent of an Apple unboxing

Never in a million years would I have thought someone would want to bottle up the "scent" of a MacBook Pro unboxed. Sure enough, three Australian artists have recreated a fragrance that replicates a fresh MacBook Pro being opened.

The fragrance created by Air Aroma and Greatest Hits (Gavin Bell, Jarrah de Kuijer and Simon McGlinn) is probably one of the craziest scents to ever be reproduced.

The scent created for Greatest Hits encompasses the smell of the plastic wrap covering the box, printed ink on the cardboard, the smell of paper and plastic components within the box and of course the aluminum laptop which has come straight from the factory where it was assembled in China.

How exactly do you reverse engineer the smell of an unboxing? In a lab, silly!

First, an unopened MacBook Pro was sent to Air Aroma's fragrance lab in France for "testing." Next specialists compared the scent that emitted from the unboxing with various fragrance samples of glue, plastic, rubber and paper. Once Greatest Hits was satisfied with the closest match, the scent was mixed, then bottled up and shipped back to Australia.

Dubbed "De facto Standard," the fragrance will be exhibited in Melbourne's West Space from April 20 to May 12. Curious geeks should check in advance whether or not visitors will get any free whiffs of the fragrance. Or you can just go out and buy a new Apple product yourself and experience it in the smell of an unboxing in your own home.

MacWorld, via Slashdot

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