Rather than shove "me-too" MacBook Air clones down the throats of consumers, Intel's vying new form factors — hybrid ones — to give the Ultrabook a chance to really become a whole new category of mobile computing.
Wired caught up with Intel's Gary Richman, Director of Marketing for Intel's PC Client Solutions Division and learned that "Cove Point" Ultrabook hybrids — Ultrabooks with touchscreens that slide down to become tablets — will be a big push for the company.
Where we see the future of computing going, with tablets and Windows 8, is the importance of the touch experience," Richman said. "[With Cove Point] we were looking to define the compelling form factors, usages and benefits of having a notebook design, while taking advantage of the touch experience in Windows 8."
Built as a reference design for OEMs (original equipment manufacturers), the Cove Point Ultrabooks will run Windows 8 and be powered by Intel's new fast and energy-efficient Ivy Bridge processors.
The sporty red Cove Point hybrid you see above and below has a 12.5-inch display, an HDMI port, and two USB 3.0 ports. As standard on most Ultrabooks, it should also pack SSD storage instead of traditional platter-spinning hard disks and lack an optical drive.
Intel hasn't signed any OEMs to build Cove Point machines yet, but Richman says they shouldn't cost more than $1,000.
We happily welcome new form factors. If Lenovo's Yoga hybrid is any indication, we should see more of these Ultrabook/tablets coming down the pipe soon.