A new publicity campaign has hit upon a genius way to motivate those people who don't pick up after their dogs. Offer free Wi-Fi in exchange for their precious pooches' offending nuggets.
Terra, a Mexican Internet company has launched a publicity campaign for their Wi-Fi services by creating poo weighing stations in local parks and public places. In exchange for Fido's poo, the surrounding location will receive free Wi-Fi — and the bigger the pile the more free time is added to the clock.
In what I can only assume is an intentionally hilarious video, ad agency DDB has created a helpful look at how the whole process works.
If the video is to be believed, Mexican streets are simply littered with dog dookie. We also see quick shots of children eating chocolate soft serve ice cream while observing dogs doing their business, and are made privy to charts showing various dog breeds, their excrement and how much free Wi-Fi that could generate.
I predict this thing will go viral.
I'm keenly aware that this is only a promotional stunt, but there is a part of me that wishes the idea could take off in a serious fashion. If this ingenious solution encouraged even a few more people to clean up their dog's poo in my local park I'd be one happy camper.
Of course the video doesn't go so far as to explain what happens to the poo once the bins are full, but surely there is some sort of eco-solution at the heart of it all. And sure, people could game the system by adding in normal trash, but any clean up is appreciated right?
If people start chucking in bricks or logs then we'd have a problem.